The trend in business is an endless cycle, much like the cycle that can be found in the world of fashion. It goes from winter collection to spring collection to summer collection and back to the fall collection. Ultimately it goes back to winter, the season where the cycle first started.
In the realm of business the same thing (though not exactly the same thing) also happens, particularly in terms of b2b lead generation. In the beginning there was the door-to-door salesman, whose journeys took him from the caves of igloos, to the wilderness of the Sahara, to the high-rises of the Himalayas (course, I am exaggerating here). The door-to-door salesman was followed by the ancient manuscript which is the phone book (the first sales list). The invention of the telephone ensured the invention of telemarketing. Now the internet age has ushered in a whole new mode of marketing and lead generation thanks to social media.
The difference between the fashion cycle and the business cycle is that the latter can do some mixing and matching of its new and “old-fashioned” ways. The revolutionary cycle of a business doesn’t necessarily have to continuously move. It can adapt to different situations, depending on the need to carry it out.
The illustration above doesn’t only present the similarities and differences of the cycle of fashion and business. It is a vital portrayal of outbound telemarketing in the industry.
Trends come and go. The sector of cold calling may have been overlooked and neglected due to the ceaseless innovations of demand generation technologies but that doesn’t take the spotlight away from telemarketing. Just because the market is presently flooded with the latest innovations doesn’t mean businesses have to discard the art of prospecting by making phone calls.
This misconception has been circulation around the streets of the global market and misled businesses in their decision making. They said that social media platforms such as Facebook, Twitter, Tumblr, and LinkdIn would kill the industry of telemarketing. We have all heard the same thing, yet it seems like nothing changes with this phenomenon. These platforms didn’t really allow the telemarketing industry to kick the bucket. Rather, they have enhanced it.
Social media has undeniably paved the way for cutting edge tools that that generate leads. It has raised the bar of lead generation higher and will forever be an essential part of any modern business.
The basics of marketing haven’t really changed. They are more important than ever. New tools in marketing doesn’t always man out with the old and in with the new. They are about incorporating new tools with old techniques. It’s more like tying up the past and the present to come up with a better method.